04 Aug How to Get the Most Out of Your Vehicle Wraps
Are you thinking about putting a wrap on your vehicle to promote your business.
Vehicle wraps are becoming an increasingly popular form of advertising. And it’s no wonder why.
With a vehicle wrap, you can reach a much wider audience. Just think about how many people you pass in your car every day! They’re also attention-grabbing, cost-effective, and they allow you to advertise in a way that is non-aggressive. Unlike TV and radio ads, vehicle wraps attract attention without disturbing anyone from what they’re doing.
And as an added bonus, vehicle wraps can even help protect your car from scratches and small dents. They can also be easily removed without damaging the car’s paint.
So, what’s the catch?
Well, not all wraps are created equal. In fact, there are a lot of wraps out there that are poorly designed and poorly installed.
So how do you make sure you’re getting the most out of your vehicle wrap?
Keep reading to find out.
When designing a vehicle wrap, it’s important to remember that you aren’t working with a flat surface.
Your vehicle has multiple curves and edges. If you don’t strategize, parts of your design could get swallowed up, sliced or distorted by the curve of your vehicle.
Every curve, angle, and space must be taken into consideration during the design process. Not paying attention to the design layout will result in a wrap that is difficult to read and makes your company look unprofessional.
Therefore, you need to make sure you work with a designer who has extensive experience creating vehicle wraps. Those with the right experience will be able to create a wrap design that fits specifically to your vehicle.
Material can also have a huge impact on the overall success of the wrap.
While it can be tempting to go for a cheaper material, just remember that you truly get what you pay for. Cheaper materials will wear down quickly and need to be replaced frequently.
Therefore, it’s important that you select only high-quality vinyl for your car wrap. The best choices are vinyl from either 3M, Oracle, Avery, or Arlon.
However, just because it’s vinyl from a big name company, doesn’t necessarily mean it’s top quality.
For example, 3M sells a calendered vinyl and a cast vinyl. Cast vinyl costs about three times as much as calendered vinyl.
But, the cast vinyl is considered top-quality while the calendered vinyl is made of cheaper materials. Calendered vinyl fades quickly and tends to bubble and pop out of position, as it is not designed for vehicle use.
Even the best installer can’t do much with a cheap material so make sure you only choose material that is top-quality.
So you’ve got your design figured out and you’ve chosen a high-quality material.
Now, it’s time to print your design on the vinyl. Unfortunately, printing vehicle wraps aren’t as easy as printing a piece of paper at home.
Therefore, you need to make sure you choose a shop that has the right print profile for your vinyl.
What is a print profile, you ask?
A print profile is a specific code created for a particular piece of vinyl. This code tells the printer the exact amount of ink that needs to be laid on the vinyl in order to get the best results.
There are many print shops that don’t bother with this step and instead use one profile for all types of media. Doing so results in images that are either over or under saturated and just don’t look right.
Before hiring a company you should make sure they’ll use the proper code for your vinyl.
Prepping the Car
We’ve spent a lot of time talking about the wraps, so let’s not forget the other part of the equation: the vehicle!
In order to get the most out of your vehicle wraps, you need to make sure your vehicle is properly prepared.
You or the installer needs to go over every inch of the vehicle’s surface.
The surface needs to be 100 percent clean and wax free. It should be washed the day before and it also has to be dry. You may need to use a special solution to wipe down the car to make sure there isn’t a trace of wax residue.
Even the tiniest amount of dirt left behind could cause the wrap’s adhesive to lift from the surface and leave a small opening. This small opening could easily get water in it which could lead to the entire wrap being damaged.
Prepping the car tends to be the most time-consuming part of the whole process. However, it’s also the most important part of the process so you need to take it seriously.
The wrap is ready and the car is ready. So what’s next?
Finding the perfect location to for putting the wrap on the vehicle. And no, you can’t just slap the wrap on anywhere.
Putting the wrap on outside, for example, is a terrible idea, as it leaves your car (the one you just spent so much time cleaning) susceptible to dirt and dust particles.
Wrapping your vehicle indoors is the way to go. However, you must make sure the facility you choose is super clean, at the right temperature, and has some kind of dust control.
Choosing a dedicated installation facility is vital to the outcome of the vehicle wrap.
Everyone tends to think this part is the easiest. After all, how hard can it be to slap a giant sticker on your car?
The truth is, all the hard work you’ve put in up to this point could be a waste if you don’t choose an installer who knows what they’re doing.
Different materials behave differently. Even the smallest mistake could be extremely costly, Therefore, you need to choose an installer who has extensive experience working with different types of vehicle wrap materials.
Also, after the wrap is installed it needs to be trimmed. Trimming is even more difficult than installing, so you need to make sure you hire a professional who has extensive experience with this as well.
Vehicle Wraps: Bottom Line
As you can see, there’s a lot that goes into creating the perfect vehicle wrap.
But by following these tips, you’ll end up with a vehicle wrap that is professional, long-lasting, and eye-catching.
If you are ready to get started on your vehicle wrap, please contact us today.