Why are Trade Show Signs Unique?
Trade show exhibits are unique in the sense that you have an opportunity for discussion after the sign has been viewed. Typically, signage will be used to either create brand awareness or convey a specific message about a sale, event or the like. When promoting a specific message, the sign needs to contain enough information for somebody to take action without further discussion. At a trade show, obviously, the team from your company are there to add some more detail.
Therefore, the goal of exhibit panels is to create a strong brand presence and also contain something that puts questions in the prospect’s mind. This will hopefully lead to them coming to your stall to ask the questions and this allows your team to pick up the baton; the display panels have done their job.
The beauty of exhibit panels is that they can be whatever you need them to be. These display panels start off as blank structures and you can attach graphics to them using a variety of methods, such as Velcro. You can also create trade show exhibits with removable sections so that you can insert panels as required.
This means that if you need to target different messages for different events, you can create the required panels and switch them with ease as needed. Our graphic design team can talk you through all of the different options and create a setup which suits your needs.
Our Goal is to Grow Your Business
At Southern Star Signs & Graphics, we don’t view our goal as simply to make great signs. We do make great signs of course, but we believe our goal is to increase the profits of our customers; after all, that’s why you are looking at signs in the first place. This is particularly true of trade show exhibits, where the primary purpose for being there is to promote your brand and talk to prospective customers.